Organizations typically fall into 3 broad categories of interest:
Repository – the organization wants a place to store/organize contract data and is simply looking to get their arms around their current contract portfolio. They are not looking for advanced CLM features for contract initiation, creation or workflow.
Quick Win – the organization is looking to solve a particular pain point for a specific contract type and process. They may require more comprehensive features for the complete lifecycle including contract initiation, creation, negotiation, execution and expiration.
Enterprise – the organization is taking a comprehensive approach for standardizing, streamlining and automating the entire contracting process for a particular business unit or the entire organization.
The approach and investment is entirely dependent on the unique needs of the organization and an approach that may have worked best for them on past process improvement automation projects.